Building My Brand . . . Or Being Me?

One of the difficult things about being a writer is putting yourself “out there.” Shortly after I started going to writing conferences, I realized that I was hearing one word over and over. Branding. Agents. Editors. Publicists. Everyone talked about the importance of building your brand. I’ve struggled with that. I mean, what is my brand? What is it about my writing that appeals to people?

Then it occurred to me – I am my brand. My brand is me. If you’re struggling with capturing your brand, take a minute and write down who you are, what interests you, what you do. Here’s a partial list for me to get you started:

  • Animal lover (especially dogs, cats, horses, turtles . . . )
  • Drive a Jeep (lifted, big tires)
  • Paralegal
  • Empty nester
  • Crocheter
  • Papercrafter
  • Scrapbooker
  • Shoot guns (I prefer my Browning semi-automatic pistol)
  • Love watching old TV (especially Star Trek, Wonder Woman, Batman, and recently discovered Dean Martin movies)

The idea behind this is to recognize that you have lots of interests, and a lot of things in common with your readers. Chances are, your interests will come through in your writing. For example, I’ve always loved horses . . . and my first book, Denim & Diamonds, is set on a horse ranch. Your readers won’t connect with a single book you write – they will connect with you.

Share with us in the comments below – what are 5 words/phrases that describe you?

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About Lori Robinett

Lori is a creative soul trapped in a paralegal’s body. As a child, she wrote pages and pages in longhand. As a teenager, she pounded away on a typewriter. As a college student, she learned about criticism (death to English Comp!). As an adult, she found her hours filled with work and parenting. Then, she rediscovered the joy of escaping into a world of her own creation. After all, it’s not illegal to write all those twisted things that pop into your head!

4 thoughts on “Building My Brand . . . Or Being Me?

  1. 1. Empty nester/partner in crime
    2. MiMa extraordinaire
    3. Entrepreneur
    4. Former canine πŸ™‚
    5. Lifelong learner

    Great post. There is so much emphasis on branding – good to boil it down to the basics.

  2. 1. Animal lover and sometimes dog handler
    2. Author
    3. History Geek
    4. Empty-nester
    5. technologically challenged

    It wasn’t easy to come up with five ways to “brand” me because I’ve never enjoying blowing my own horn, so to speak. Maybe that’s why I’m a fairly good dog handler because I can fade into the background and let the dog I’m showing shine.

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