I went to a scrapbooking crop last year to benefit the Buddy Pack Program with the Central Missouri Food Bank and had the pleasure of meeting and talking with Lisa Bearnson, founding editor of Creating Keepsakes and entrepreneurial scrapbooker extraordinaire. Her keynote talk was on Finding Joy in the Journey. She impressed me beyond belief, so I’m going to share a bit of her talk here, though I am sure I am not doing it justice.
To begin, she told a little bit of how she got started. She was working as an editor for WordPerfect magazine. OK, let me digress for a moment. WordPerfect used to be THE word processing software. I took classes on it, I was good at it, and was even offered a job teaching people how to use it back when I worked at Central Missouri State (now UCM). I read WordPerfect magazine. This was all back in the late ’80’s/early ’90s, before Bill Gates took over the world. So, anyway, Lisa was working for WordPerfect magazine. She had lunch with a friend, was complaining about her job, and her friend asked her what kind of magazine she’d rather be working in. She said scrapbooking, of course! (my takeaway: wouldn’t it be nice if we could all answer that question so quickly?). She told her husband about it that night and he supported her, said let’s do it. (my takeaway: wouldn’t it be nice if we could always be supported that quickly, that easily and that unconditionally?) They got together with another couple, each mortgaged their homes for $50,000 and went to a publishing seminar, where they approached someone with PrimeMedia (I’m sure I’m spelling that wrong, but I don’t want to go look it up right now. I’d rather just tell my story. Bear with me.) He laughed at them, said they hadn’t done a year’s worth of market research. Said that they needed at least a million dollars to start. Said it was a stupid topic for a magazine. They did it anyway. It was successful. And that same company bought Creating Keepsakes years later. Apparently it wasn’t such a stupid idea. Take THAT, Mr. Expert!
I loved that. So here’s what I’m going to try to do, and what I encourage you to do.
- Don’t listen to experts. They don’t really know everything.
- Do listen to your gut.
- Don’t be afraid to say yes.
- Do take chances.
What would you rather be working on right now? Seriously. Comment below and let me know.