Building My Brand . . . Or Being Me?

One of the difficult things about being a writer is putting yourself “out there.” Shortly after I started going to writing conferences, I realized that I was hearing one word over and over. Branding. Agents. Editors. Publicists. Everyone talked about the importance of building your brand. I’ve struggled with that. I mean, what is my brand? What is it about my writing that appeals to people?

Then it occurred to me – I am my brand. My brand is me. If you’re struggling with capturing your brand, take a minute and write down who you are, what interests you, what you do. Here’s a partial list for me to get you started:

  • Animal lover (especially dogs, cats, horses, turtles . . . )
  • Drive a Jeep (lifted, big tires)
  • Paralegal
  • Empty nester
  • Crocheter
  • Papercrafter
  • Scrapbooker
  • Shoot guns (I prefer my Browning semi-automatic pistol)
  • Love watching old TV (especially Star Trek, Wonder Woman, Batman, and recently discovered Dean Martin movies)

The idea behind this is to recognize that you have lots of interests, and a lot of things in common with your readers. Chances are, your interests will come through in your writing. For example, I’ve always loved horses . . . and my first book, Denim & Diamonds, is set on a horse ranch. Your readers won’t connect with a single book you write – they will connect with you.

Share with us in the comments below – what are 5 words/phrases that describe you?